AI Software for Motorsport

Built In
The Pit Box. Engineered to Win.

Pitbox Labs develops artificial intelligence software for the motorsport simulation industry. We build tools that think, listen, and react — so you can focus on driving.

Get In Touch See What We Build
// Company Status
AI-First
Architecture
SimRacing
Primary Market
Voice+
Interface Type
RI, USA
Headquarters
Active Development

First product in active development. Beta program launching 2026. Built on the iRacing platform.

What We Do

AI That Belongs
On The Pitwall

We build intelligent software that gives sim racers a real edge — real-time voice AI, telemetry analysis, and race strategy tools that actually think. No macros. No scripted responses. Actual intelligence.

01 — Core Capability
Voice AI
Natural language voice commands processed in real time. Talk to your crew chief like you would a real engineer — not a voice assistant built for grocery lists.
02 — Core Capability
Race Intelligence
Real-time telemetry processing, gap analysis, fuel calculations, and pit strategy recommendations. Powered by Claude AI — actual reasoning, not lookup tables.
03 — Core Capability
Platform Integration
Deep native integration with iRacing's SDK and OAuth2 API. Direct pit command execution, session data access, and real-time broadcast events — not screen scraping.
Products

What's In
The Pipeline

We're building a suite of AI-powered tools for the sim racing community. First product is deep in development. More to follow.

01
In Development
PitCall AI
iRacing Voice Race Engineer

An AI-powered crew chief for iRacing that listens, thinks, and talks back. Real-time voice commands, gap analysis, fuel strategy, pit call execution, and post-race debrief. Three tiers from free to full endurance race support.

iRacing SDK Voice AI Claude API Windows Freemium
02
Planned
More Coming
Future Products TBD

Pitbox Labs is building a portfolio of AI tools for motorsport simulation. Future products will expand beyond iRacing into data analysis, coaching tools, and multi-platform support.

TBD 2026+
About

Who's Behind
The Wall

Pitbox Labs is an independent software company based in Warwick, Rhode Island. We build AI-powered tools for the motorsport simulation community — specifically the kind of tools we wanted to use ourselves and couldn't find.

Our founder comes from a background in telecommunications engineering, VoIP infrastructure, and AI integration — with a decade of experience deploying production systems. He also races X-Cars at the New London-Waterford Speedbowl in Connecticut, which means the products get tested by someone who actually competes.

We're not a VC-backed startup optimizing for growth metrics. We're a small shop that gives a damn about the product. If it doesn't work the way a real crew chief would work, it doesn't ship.

  • [01]
    Real AI, Not MacrosActual language model reasoning — not scripted responses or voice-triggered hotkeys dressed up as intelligence.
  • [02]
    Built By RacersEvery feature gets stress-tested under race conditions before it ships. No feature exists that we haven't needed ourselves.
  • [03]
    Platform RespectWe operate inside iRacing's commercial terms and SDK guidelines. No hacks, no exploits, no grey-area bullshit.
// Team
BW
Brandon Etheridge
Founder & Lead Engineer
Telecom engineer specializing in VoIP infrastructure, AI integration, and full-stack development. Army veteran. X-Car driver at the New London-Waterford Speedbowl. Rookie of the Year, 2024.
NetSapiens Node.js Claude API iRacing US Army Vet
Pitbox Labs is currently a solo operation.
We're building in public and will grow
the team as products ship.
Contact

Let's Talk
Shop

Whether you're interested in beta access, a partnership, press inquiry, or just want to talk sim racing — we're easy to reach.

Location
Warwick, Rhode Island, USA
Response Time
Within 24 hours
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